As humans we are wired for stories because they help us to make meaning in a seaming meaningless world. In the business world we think that we need to get serious, because after all it is serious business. So we stop telling stories. Sit through any presentation and you will know what I am talking about, you get bored to death with data . At … Continue reading Different ways to tell Your Brand Story
A stranger , fellow cyclist smiles , I smile back , we don’t know each other , but there is a bond . We are part of the same tribe . Continue reading THE CYCLIST’S CREDO
While in the midst of a worsening pandemic in India I am seeing the worst side and the best side of social media. In our school alumni group I found there is very strong polarisation for and against political points of views. This is true globally we saw the same recently in the US . We see different flavours of the same across the world. … Continue reading SOCIAL MEDIA PLATFORMS HAVE POLARISED/ UNITED OUR WORLD
There is mystery about life and death , that is how we become storytellers. That we will just vanish one day without a trace seems inexplicable. From where do we come and where do we go are questions asked since the beginning of time. There are no answers , it all seems meaningless, after all nothing matters, and to make sense of our existence we … Continue reading WHY DO WE TELL STORIES?
It was this very question that got me to start Heroes of India YouTube channel. Global pandemic had been announced. The world was locked down. There was uncertainty, gloom. The storyteller in me wanted to change the narrative. With stories of hope , of real heroes. Those who did not walk away. Those who chose to make a real difference in our world. I wanted … Continue reading WHEN THERE IS GLOOM, CAN A STORY SPARK HOPE
Every business has a story. I met Renuka after my cycling today , she has a food truck that sells healthy detox juices. I asked her her story. Renuka had lost her job of 19 years during the pandemic. She was managing the CRM at a real estate company. The business vanished , “we were like white elephants for the company, I was fired after … Continue reading A SMALL BUSINESS STORY
Post pandemic average time people spend on their smartphones has gone up by 25%. 80% of the traffic in the digital world is video. Consumers have switched off from interruption advertising . They consume content. Visual content is what is consumed. A well told Story is consumed , touches the heart , entertains , educates is shared can go viral in the digital world. Brand … Continue reading THIS IS THE FUTURE OF MARKETING
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We get on any social media platform and we find it filled with Advertising. Everyone seems to be selling something. We are identified by various data points stored on us by the platform, maybe thousands , some even we may not be aware of. The trail we leave behind on the digital world is monitored. Algorithms try figure out what we are most likely to … Continue reading WHEN EVERYONE IS SELLING , TELL A STORY
Organisation cultures are built around stories,founders have stories, organisations have stories,employees have stories, clients have storiescommunities you work in have stories, there are stories around work you do , impact you make in the world. Tell your stories , because stories cut through communication clutter , stories touch hearts , stories are remembered and stories are passed on . Stories mean business. Organisations don’t buy … Continue reading EVERY ORGANISATION HAS MANY STORIES , TELL YOUR STORIES
Visual Brand Storytelling Tips to Power your content Marketing Interruption advertising as we know it is dead, consumers are in charge of content they now consume through their mobile phones. In India the fall of prices of smart phones and cost of data is driving up usage. As consumers now turn to consume entertainment and information on their mobile devices, advertising will become the entertainment. … Continue reading VISUAL BRAND STORY
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