ONE DAY AT A TIME , WELCOME 2022
2019 was predictable 2022 is unpredictable , life and business has changed forever, the term is new normal and no one knows what that is. Continue reading ONE DAY AT A TIME , WELCOME 2022
Tag: storytelling
LESSONS FROM NANO FOR EVERY BUSINESS
We have heard stories of how seeing the plight of a middle class Indian family struggling with children on a two wheeler moved Mr Ratan Tata to build a four wheeler that would be affordable and safe for every two wheeler owner. The story goes that the price would be around rupees one lakh , that is what we heard . That was cheaper than … Continue reading LESSONS FROM NANO FOR EVERY BUSINESS
WHY STARBUCKS IS MY FAVOURITE PLACE
Starbucks is a home between work and home , it’s not a place I go to have coffee, there are many places , I go to Starbucks because it is home. Continue reading WHY STARBUCKS IS MY FAVOURITE PLACE
THERE IS NO AGE TO LIVE YOUR DREAMS
You don’t stop dreaming when you grow old. You grow old when you stop dreaming ! Continue reading THERE IS NO AGE TO LIVE YOUR DREAMS
THE FUTURE OF WORK
The future of work is individuals following their passion and working for many companies. Continue reading THE FUTURE OF WORK
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SECRETS OF SUCCESSFUL B to B MARKETING
Want to grow your b to b business invest in building your brand. Continue reading SECRETS OF SUCCESSFUL B to B MARKETING
SOCIAL MEDIA PLATFORMS HAVE POLARISED/ UNITED OUR WORLD
While in the midst of a worsening pandemic in India I am seeing the worst side and the best side of social media. In our school alumni group I found there is very strong polarisation for and against political points of views. This is true globally we saw the same recently in the US . We see different flavours of the same across the world. … Continue reading SOCIAL MEDIA PLATFORMS HAVE POLARISED/ UNITED OUR WORLD
HOW TO BUILD YOUR PERSONAL BRAND IN 8 STEPS
Whether you are a founder of a business or you are in a job or a freelancer you are a person brand. You can choose to be a part of the crowd and become a commodity brand. Being a commodity will make you replaceable with something or someone cheaper. Being a Commodity is a survival game. You can choose to be a brand that stands … Continue reading HOW TO BUILD YOUR PERSONAL BRAND IN 8 STEPS
WHY DO WE TELL STORIES?
There is mystery about life and death , that is how we become storytellers. That we will just vanish one day without a trace seems inexplicable. From where do we come and where do we go are questions asked since the beginning of time. There are no answers , it all seems meaningless, after all nothing matters, and to make sense of our existence we … Continue reading WHY DO WE TELL STORIES?
HOW BEING VULNERABLE CAN MAKE A BRAND MORE POWERFUL
A brand is like a living person. It needs to be authentic to build trust. No person can constantly be winning. There will be days of struggle , days of failure. There are moments of truth. “Always good” is based on untruth. Trust cannot be built on “Untruth”. Can a brand be authentic and own up failure, say sorry ?. Can a Organisational or Person … Continue reading HOW BEING VULNERABLE CAN MAKE A BRAND MORE POWERFUL
50&Fab 