Sugarcane is passed through the crusher only once ( for 35 seconds) ,Sugarcanes are washed with water and coir rope ,sugarcane crusher and vessels are made of steel ,the juice is untouched with hand through the entire process,they serve natural sugarcane juice . Since 1960. Sahu Shannalal Gupta is a sugarcane juice centre at Gateway of India ,my earliest memories are that of my father … Continue reading Brand Stories from the streets
As humans we are wired for stories because they help us to make meaning in a seaming meaningless world. In the business world we think that we need to get serious, because after all it is serious business. So we stop telling stories. Sit through any presentation and you will know what I am talking about, you get bored to death with data . At … Continue reading Different ways to tell Your Brand Story
I know of a animal shelter that cares for injured street dogs . Everyday it puts out a short one minute video story recorded on mobile phone on Instagram. Every video shared has a few thousand likes , it has over eighty five thousand followers. It gets all its funding requirements from this band of followers. Each of the followers is a animal lover and … Continue reading Brand Storytelling: Who is your Tribe ?
Every Brand is a story, every person is a brand . In the digital world we are the stories we tell. Continue reading The New Brand Storytelling Framework
One month since I took a break to share agenda less living, I share my experience. There are a few things I have learnt. Continue reading TAKING A BREAK – ONE MONTH REVIEW
Zero investment, no fancy equipment, no team , no high end skills Smriti Dua has built a tribe of 109 k followers for her cause on Instagram. She does not ask , she does not beg , yet her tribe supports her for her cause. Continue reading CAUSE MARKETING- DON’T ASK FOR , TELL A TRUE STORY
A woman who was disowned by her husband, who had nothing of her own who would beg on platforms by singing became mother to hundreds of children.
How could that happen? From where did the resources come ? Continue reading MOTHER OF ORPHANS
A stranger , fellow cyclist smiles , I smile back , we don’t know each other , but there is a bond . We are part of the same tribe . Continue reading THE CYCLIST’S CREDO
We don’t buy products we buy the stories behind the products and that is branding. Continue reading THE STORY OF TWO EYEGLASSES
In 2022 I will be taking a break. I have never done this before in life since I started going to school ! Last week when my family and I was down with COVID , I got time to ask some hard questions, I heard an inner voice asking me to take a break. So what is this break from? Dropping the Agenda : I … Continue reading TAKING A BREAK IN 2022