Brand Storytelling : Every Founder has a story

‘Why’ is the first question I ask every client I consult. “Why did you begin this venture?”. I have never got an answer that says ‘profits’ or ‘to make money’. There is a deeper reason. I had one of my clients in the healthcare space who shared “Instead of being the Doctor who prescribes ‘correct medicine’, or who does ‘flawless surgery’, he chose to be … Continue reading Brand Storytelling : Every Founder has a story