Business leaders,Social sector leaders,Brands,What did I find common in them ? I have worked close with the finest business leaders , social sector leaders and brands for over 35 years. This is what I found common in them. TrustAuthenticity You can trust them to keep their word , every time. A brand makes a promise , keeps its promise , a leader has values , … Continue reading What is common in good brands ?
When consumers started consuming Entertainment, Brands switched to becoming Entertainment, Storytelling. Continue reading HOW MARKETING CHANGED
It is a cliche to say PR has changed, we all know that . Internet and smart phones with low data costs changed not only how we consume news and views but what we consume. Today we use our smart phones for entertainment , education , information, shopping , booking cabs , flights , hotels , food delivery , making payments.. and the list is … Continue reading IN THE WORLD OF MEMES AND VIRAL VIDEOS – PR CHANGED