Every business has a story. I met Renuka after my cycling today , she has a food truck that sells healthy detox juices. I asked her her story. Renuka had lost her job of 19 years during the pandemic. She was managing the CRM at a real estate company. The business vanished , “we were like white elephants for the company, I was fired after … Continue reading A SMALL BUSINESS STORY
The cage is fictional, there is none , we create our imaginary cage .
The day I understood this I experienced freedom. Continue reading PUT YOUR EXCUSES ON HOLD
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We get on any social media platform and we find it filled with Advertising. Everyone seems to be selling something. We are identified by various data points stored on us by the platform, maybe thousands , some even we may not be aware of. The trail we leave behind on the digital world is monitored. Algorithms try figure out what we are most likely to … Continue reading WHEN EVERYONE IS SELLING , TELL A STORY
What would you do if you lost your job tomorrow? You think that is not possible. Think again . Thousands lost their jobs suddenly overnight during the pandemic. No warning. One of my colleagues from the first company I worked at connected with me , he was looking for a job , he was desperate , months had passed with no income and bills needed … Continue reading WHAT IS PASSION PROJECT ?
I have been reflecting on the subject ‘What is the concept of business and why does all commerce exist ?”. If we look around most of the time of the human race in the world as we see today revolves around the idea of ‘Money’ . ‘Money’ is central to everything, things we can buy , things we can experience, status , power even health … Continue reading DROP YOUR AGENDA TO FULFIL YOUR AGENDA!
I had the fear of flying, the fear would begin when I boarded a flight and if there was turbulence I would be in an internal mess . I have seen panic attacks after I saw a close relative pass away suddenly with a massive heart attack. After the incident, I would land up in ERs at night with breathlessness , I was told that … Continue reading HOW I GOT OVER MY FEARS
Nithya Shanti a close friend had organised a session with BSR Coach a highly successful YouTuber . As a marketeer I am always keen to learn and took up this opportunity. BSR started making YouTube videos because he was not confident and came from a vernacular medium school. This was his way of getting over that fear of speaking . He started with a goal … Continue reading HOW BSR COACH GOT 1 MILLION SUBSCRIBERS IN ONE YEAR
It is a cliche to say PR has changed, we all know that . Internet and smart phones with low data costs changed not only how we consume news and views but what we consume. Today we use our smart phones for entertainment , education , information, shopping , booking cabs , flights , hotels , food delivery , making payments.. and the list is … Continue reading IN THE WORLD OF MEMES AND VIRAL VIDEOS – PR CHANGED
Our story begins at Starbucks where two storytellers met over a cup of coffee. and the journey of storytelling began . We saw gloom in our world, and we started telling stories of good , of real Heroes, their life , their struggle, their impact , their message, because we believe stories of good need to be told . http://www.YouTube.Com/heroesofindia As storytellers, we tell stories … Continue reading STORIES MEAN BUSINESS
I have been a Starbucks fan , hardly does a day go by that I have not visited a Starbucks caffe to have my favourite cup of coffee. I do not visit Starbucks to just for the coffee but I go there because there is something special about the space. I love the vibrant energy of Starbucks and my ‘me time’. Starbucks is my space … Continue reading STORYTELLING AT STARBUCKS
50&Fab 