We get on any social media platform and we find it filled with Advertising. Everyone seems to be selling something. We are identified by various data points stored on us by the platform, maybe thousands , some even we may not be aware of. The trail we leave behind on the digital world is monitored. Algorithms try figure out what we are most likely to … Continue reading WHEN EVERYONE IS SELLING , TELL A STORY
What would you do if you lost your job tomorrow? You think that is not possible. Think again . Thousands lost their jobs suddenly overnight during the pandemic. No warning. One of my colleagues from the first company I worked at connected with me , he was looking for a job , he was desperate , months had passed with no income and bills needed … Continue reading WHAT IS PASSION PROJECT ?
I had the fear of flying, the fear would begin when I boarded a flight and if there was turbulence I would be in an internal mess . I have seen panic attacks after I saw a close relative pass away suddenly with a massive heart attack. After the incident, I would land up in ERs at night with breathlessness , I was told that … Continue reading HOW I GOT OVER MY FEARS
Nithya Shanti a close friend had organised a session with BSR Coach a highly successful YouTuber . As a marketeer I am always keen to learn and took up this opportunity. BSR started making YouTube videos because he was not confident and came from a vernacular medium school. This was his way of getting over that fear of speaking . He started with a goal … Continue reading HOW BSR COACH GOT 1 MILLION SUBSCRIBERS IN ONE YEAR
Subscribers vs Views what must one chase on YouTube? Let us understand this from the case study of Rachana Ranade who crossed one million subscribers I just one and half years without chasing subscribers. So what did she do right ? Continue reading OVER ONE MILLION SUBSCRIBERS IN ONE AND HALF YEARS ON YOUTUBE – AND SHE DID NOT CHASE SUBSCRIBERS!
“Good morning sir , wish you a good day.” Wished a street sweeper while on morning walk in a new city. I was taken aback , I don’t even know him and I was here just for a day. Yet his wish made my morning and day . I wished him back. There are many street sweepers that I would come across during my morning … Continue reading IT DOES NOT MATTER WHAT YOU DO FOR WORK !
Be you,everyone else is taken. This one step can be liberating.
Continue reading BE YOU , BECAUSE EVERYONE ELSE IS TAKEN
“I am getting a better salary , so I want to leave.” Any other reason “No, it’s just the salary, I am happy otherwise.” I have heard this often in my three decades of career in the corporate world and startups I was a part of. There is nothing wrong in wanting a higher salary . But I have seen that such individuals don’t go … Continue reading WHAT CAN I GET ? WHAT CAN I GIVE ?
Organisation cultures are built around stories,founders have stories, organisations have stories,employees have stories, clients have storiescommunities you work in have stories, there are stories around work you do , impact you make in the world. Tell your stories , because stories cut through communication clutter , stories touch hearts , stories are remembered and stories are passed on . Stories mean business. Organisations don’t buy … Continue reading EVERY ORGANISATION HAS MANY STORIES , TELL YOUR STORIES
Many times I noticed I would hold back , not take a step to live my dreams , because of fear . “What will happen if “ is the biggest falsehood that kills dreams . “What will happen if it does not work out ?” and “what will they think?” stops many from taking the steps to live their dreams. Finally we all die , … Continue reading FINALLY WE ALL DIE , SO WHAT ARE YOU AFRAID OF ?