THE STORY OF TWO EYEGLASSES
We don’t buy products we buy the stories behind the products and that is branding. Continue reading THE STORY OF TWO EYEGLASSES
Tag: marketing
TAKING A BREAK IN 2022
In 2022 I will be taking a break. I have never done this before in life since I started going to school ! Last week when my family and I was down with COVID , I got time to ask some hard questions, I heard an inner voice asking me to take a break. So what is this break from? Dropping the Agenda : I … Continue reading TAKING A BREAK IN 2022
ONE DAY AT A TIME , WELCOME 2022
2019 was predictable 2022 is unpredictable , life and business has changed forever, the term is new normal and no one knows what that is. Continue reading ONE DAY AT A TIME , WELCOME 2022
LESSONS FROM NANO FOR EVERY BUSINESS
We have heard stories of how seeing the plight of a middle class Indian family struggling with children on a two wheeler moved Mr Ratan Tata to build a four wheeler that would be affordable and safe for every two wheeler owner. The story goes that the price would be around rupees one lakh , that is what we heard . That was cheaper than … Continue reading LESSONS FROM NANO FOR EVERY BUSINESS
WHY STARBUCKS IS MY FAVOURITE PLACE
Starbucks is a home between work and home , it’s not a place I go to have coffee, there are many places , I go to Starbucks because it is home. Continue reading WHY STARBUCKS IS MY FAVOURITE PLACE
SPIRITUALITY AND BUSINESS
In the ups and downs of my business journey, spirituality has been a hook that has held me. It helps me drop ego and bring forward the compassionate self. Continue reading SPIRITUALITY AND BUSINESS
THE FUTURE OF WORK
The future of work is individuals following their passion and working for many companies. Continue reading THE FUTURE OF WORK
BRAND AND DIGITAL MARKETING THE GAP AS I SEE IT
A few years back I had an AD agency represent my startup , they did some brilliant creative work , but when it came to digital their understanding was zero. This was an old school advertising agency that understood brand communication well but had not changed with the times. As a Brand and Digital Strategist I have been working with Digital marketing companies , they … Continue reading BRAND AND DIGITAL MARKETING THE GAP AS I SEE IT
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SECRETS OF SUCCESSFUL B to B MARKETING
Want to grow your b to b business invest in building your brand. Continue reading SECRETS OF SUCCESSFUL B to B MARKETING
IS YOUR BUSINESS ALIGNED ? LESSONS I LEARNT ON MY ENTREPRENEURIAL JOURNEY.
When I started on my entrepreneurial journey I wanted to pick up any kind of clients , the focus was growing the business. Over time I realised that this was sapping my energy and the clients either left or I had to let them go. This was a waste of my time and energy. And here are a few lessons I picked up. 1. Scarcity … Continue reading IS YOUR BUSINESS ALIGNED ? LESSONS I LEARNT ON MY ENTREPRENEURIAL JOURNEY.
50&Fab 