‘Why’ is the first question I ask every client I consult. “Why did you begin this venture?”. I have never got an answer that says ‘profits’ or ‘to make money’. There is a deeper reason. I had one of my clients in the healthcare space who shared “Instead of being the Doctor who prescribes ‘correct medicine’, or who does ‘flawless surgery’, he chose to be … Continue reading Brand Storytelling : Every Founder has a story
A woman who was disowned by her husband, who had nothing of her own who would beg on platforms by singing became mother to hundreds of children.
How could that happen? From where did the resources come ? Continue reading MOTHER OF ORPHANS
A stranger , fellow cyclist smiles , I smile back , we don’t know each other , but there is a bond . We are part of the same tribe . Continue reading THE CYCLIST’S CREDO
In 2022 I will be taking a break. I have never done this before in life since I started going to school ! Last week when my family and I was down with COVID , I got time to ask some hard questions, I heard an inner voice asking me to take a break. So what is this break from? Dropping the Agenda : I … Continue reading TAKING A BREAK IN 2022
You don’t stop dreaming when you grow old. You grow old when you stop dreaming ! Continue reading THERE IS NO AGE TO LIVE YOUR DREAMS
The future of work is individuals following their passion and working for many companies. Continue reading THE FUTURE OF WORK
Sticky post
Every entrepreneur , every startup founder, every non profit leader faces this same challenge , voices that stop , voices that doubt , voices that say why it is not possible , voices that say what things can go wrong. Continue reading RISE AND #SHINE
What happens outside of us we have no control over that , life changes in a moment just like that. There was no warning, it had never happened, the world shut down , everything stopped. A sudden death in the family , major illness , financial loss , job loss , anything can happen any moment. We seek our lives to be comfortable, pain free … Continue reading THERE IS UNCERTAINTY
A brand is like a living person. It needs to be authentic to build trust. No person can constantly be winning. There will be days of struggle , days of failure. There are moments of truth. “Always good” is based on untruth. Trust cannot be built on “Untruth”. Can a brand be authentic and own up failure, say sorry ?. Can a Organisational or Person … Continue reading HOW BEING VULNERABLE CAN MAKE A BRAND MORE POWERFUL
Every business has a story. I met Renuka after my cycling today , she has a food truck that sells healthy detox juices. I asked her her story. Renuka had lost her job of 19 years during the pandemic. She was managing the CRM at a real estate company. The business vanished , “we were like white elephants for the company, I was fired after … Continue reading A SMALL BUSINESS STORY
50&Fab 