What happens outside of us we have no control over that , life changes in a moment just like that. There was no warning, it had never happened, the world shut down , everything stopped. A sudden death in the family , major illness , financial loss , job loss , anything can happen any moment. We seek our lives to be comfortable, pain free … Continue reading THERE IS UNCERTAINTY
Name brand of clothing As long as it is comfortable and fits well I don’t care. The price of the car My current car the Honda City is over eight years old and it serves me well , does the work of transportation when I need. Square footage of home A smaller home is easier to maintain, I am not impressed with bigger homes. Our … Continue reading THINGS THAT NO LONGER IMPRESS ME
A brand is like a living person. It needs to be authentic to build trust. No person can constantly be winning. There will be days of struggle , days of failure. There are moments of truth. “Always good” is based on untruth. Trust cannot be built on “Untruth”. Can a brand be authentic and own up failure, say sorry ?. Can a Organisational or Person … Continue reading HOW BEING VULNERABLE CAN MAKE A BRAND MORE POWERFUL
Every business has a story. I met Renuka after my cycling today , she has a food truck that sells healthy detox juices. I asked her her story. Renuka had lost her job of 19 years during the pandemic. She was managing the CRM at a real estate company. The business vanished , “we were like white elephants for the company, I was fired after … Continue reading A SMALL BUSINESS STORY
Yesterday my very first client I worked with after I got out from the Corporate world as a marketing strategist and coach hit 5x business. Yes it feels good even as the pressure now mounts to sustain the momentum. This is what I learnt from the experience 1. Passion – the client is completely passionate about what he does , he is not just there … Continue reading 7 THINGS I LEARNT FROM GROWTH HACKING FOR A CLIENT
The cage is fictional, there is none , we create our imaginary cage .
The day I understood this I experienced freedom. Continue reading PUT YOUR EXCUSES ON HOLD
What would you do if you lost your job tomorrow? You think that is not possible. Think again . Thousands lost their jobs suddenly overnight during the pandemic. No warning. One of my colleagues from the first company I worked at connected with me , he was looking for a job , he was desperate , months had passed with no income and bills needed … Continue reading WHAT IS PASSION PROJECT ?
Today when I went to Starbucks in the morning, I saw that empty table , where I would find Sudhakar most mornings after his morning walk and my cycling. The habit of Starbucks , coffee and soya latte comes to me from Sudhakar. Wherever we travelled together he would find a Starbucks and we would have our soya latte , later he switched to almond … Continue reading SUDHAKAR RAM , A VISIONARY LEADER LIKE NONE
I have been reflecting on the subject ‘What is the concept of business and why does all commerce exist ?”. If we look around most of the time of the human race in the world as we see today revolves around the idea of ‘Money’ . ‘Money’ is central to everything, things we can buy , things we can experience, status , power even health … Continue reading DROP YOUR AGENDA TO FULFIL YOUR AGENDA!
I had the fear of flying, the fear would begin when I boarded a flight and if there was turbulence I would be in an internal mess . I have seen panic attacks after I saw a close relative pass away suddenly with a massive heart attack. After the incident, I would land up in ERs at night with breathlessness , I was told that … Continue reading HOW I GOT OVER MY FEARS