It is a mistaken belief the Nonprofit storytelling is all about poverty porn or making people feel bad about the situation of the beneficiaries . You splash pictures of poverty to tell your story. This puts off people and they shut out to such communication. For example to feed people in Ukraine impacted by war you can put pictures of pain or you can tell … Continue reading Brand Storytelling for Nonprofits
Zero investment, no fancy equipment, no team , no high end skills Smriti Dua has built a tribe of 109 k followers for her cause on Instagram. She does not ask , she does not beg , yet her tribe supports her for her cause. Continue reading CAUSE MARKETING- DON’T ASK FOR , TELL A TRUE STORY
A woman who was disowned by her husband, who had nothing of her own who would beg on platforms by singing became mother to hundreds of children.
How could that happen? From where did the resources come ? Continue reading MOTHER OF ORPHANS
It was this very question that got me to start Heroes of India YouTube channel. Global pandemic had been announced. The world was locked down. There was uncertainty, gloom. The storyteller in me wanted to change the narrative. With stories of hope , of real heroes. Those who did not walk away. Those who chose to make a real difference in our world. I wanted … Continue reading WHEN THERE IS GLOOM, CAN A STORY SPARK HOPE
A few years back while taking a morning walk in Pune city I saw a stray dog that had been hit by a car , he was in bad shape . I could not walk away . I believe that within every human being there is good and there is a deep natural instinct to care and help those that are weaker than us or … Continue reading WHY NONPROFITS NEED TO BECOME STORYTELLERS