When I started on my entrepreneurial journey I wanted to pick up any kind of clients , the focus was growing the business. Over time I realised that this was sapping my energy and the clients either left or I had to let them go. This was a waste of my time and energy. And here are a few lessons I picked up. 1. Scarcity … Continue reading IS YOUR BUSINESS ALIGNED ? LESSONS I LEARNT ON MY ENTREPRENEURIAL JOURNEY.
While in the midst of a worsening pandemic in India I am seeing the worst side and the best side of social media. In our school alumni group I found there is very strong polarisation for and against political points of views. This is true globally we saw the same recently in the US . We see different flavours of the same across the world. … Continue reading SOCIAL MEDIA PLATFORMS HAVE POLARISED/ UNITED OUR WORLD
Whether you are a founder of a business or you are in a job or a freelancer you are a person brand. You can choose to be a part of the crowd and become a commodity brand. Being a commodity will make you replaceable with something or someone cheaper. Being a Commodity is a survival game. You can choose to be a brand that stands … Continue reading HOW TO BUILD YOUR PERSONAL BRAND IN 8 STEPS
A brand is like a living person. It needs to be authentic to build trust. No person can constantly be winning. There will be days of struggle , days of failure. There are moments of truth. “Always good” is based on untruth. Trust cannot be built on “Untruth”. Can a brand be authentic and own up failure, say sorry ?. Can a Organisational or Person … Continue reading HOW BEING VULNERABLE CAN MAKE A BRAND MORE POWERFUL
We went to Facebook to check out on our friends and family. To share our life with friends and family. Do build deeper bonds. Or be part of like minded communities and support groups. It was light , fun global social gathering. When I go to my feed now I only see content and advertising . The Al engines have me mapped. Algorithms throw up … Continue reading FACEBOOK HAS LOST THE PLOT
I have been grappling with the insight , it is difficult, maybe impossible to change world views. I see this in conversations now in school alumni groups and families. There are two polarising views. Each sees theirs as being the truth. Each is trying to change and challenge the other view. Only it does not change , there is conflict. I have seen friends leave … Continue reading YOU CANNOT CHANGE WORLD VIEWS , CHANGE YOUR STORY
I started my career in marketing as a product executive. AD Narula who was my first boss gave me the appointment letter and said “you are in charge , your neck is on the block”. And I was truly on my own. This was my first job. I had to design and market a computer education product for Chartered Accountants. Now I don’t have great … Continue reading WHO IS THE HERO OF YOUR BRAND SYORY ?
A denim jeans , how can it be any different from any other denim jeans. The fabric of any denim jeans could be from the same factory. And then one has a story and puts it on the fabric. I noticed this story on the inside pocket of my jeans. This is the story ‘Why’ I wear Levis. The story of Levis is the story … Continue reading A STORY ON FABRIC
Every business has a story. I met Renuka after my cycling today , she has a food truck that sells healthy detox juices. I asked her her story. Renuka had lost her job of 19 years during the pandemic. She was managing the CRM at a real estate company. The business vanished , “we were like white elephants for the company, I was fired after … Continue reading A SMALL BUSINESS STORY
Yesterday my very first client I worked with after I got out from the Corporate world as a marketing strategist and coach hit 5x business. Yes it feels good even as the pressure now mounts to sustain the momentum. This is what I learnt from the experience 1. Passion – the client is completely passionate about what he does , he is not just there … Continue reading 7 THINGS I LEARNT FROM GROWTH HACKING FOR A CLIENT