Organisation cultures are built around stories. When tribes gather they tell stories and some stories are passed down over generations. At Mastek an IT company I headed Corporate Communications there were many such stories. How the founders who studied together at IIM and went on to build an iconic global Indian IT company was a story . All the founders were first generation entrepreneurs made … Continue reading EMPLOYER BRANDING WITH STORYTELLING MY LESSONS AT MASTEK
Subscribers vs Views what must one chase on YouTube? Let us understand this from the case study of Rachana Ranade who crossed one million subscribers I just one and half years without chasing subscribers. So what did she do right ? Continue reading OVER ONE MILLION SUBSCRIBERS IN ONE AND HALF YEARS ON YOUTUBE – AND SHE DID NOT CHASE SUBSCRIBERS!
Be you,everyone else is taken. This one step can be liberating.
Continue reading BE YOU , BECAUSE EVERYONE ELSE IS TAKEN
Organisation cultures are built around stories,founders have stories, organisations have stories,employees have stories, clients have storiescommunities you work in have stories, there are stories around work you do , impact you make in the world. Tell your stories , because stories cut through communication clutter , stories touch hearts , stories are remembered and stories are passed on . Stories mean business. Organisations don’t buy … Continue reading EVERY ORGANISATION HAS MANY STORIES , TELL YOUR STORIES
Traditionally news and views covered by media influenced public opinion which was largely print followed by television . Today public opinions are formed on social media and the action is rapid . All stakeholders, clients , employees , shareholders , prospective clients , prospective employees, community are now spending a lot more time in the digital world. It is easy today for almost anyone to … Continue reading HOW PR HAS CHANGED
2020 has been a year like none before, a year when the world stopped. There are a few things I learnt that I cannot forget. 1. THE UNIMAGINABLE CAN AND WILL HAPPEN : No one could have ever predicted that the world will grind to a halt. One cannot control external events in life one can control how one responds to those events. 2. HUMANS … Continue reading REFLECTING ON 2020
Recently one of my clients backed off just when I thought things were looking up , social media presence was up , engagement was high and now it looked the sales funnel would kick in as we identified the niche and the product offering. And yet the client backed off , why ? “Don’t have the funds and sales have not yet happened so I … Continue reading I LOST A CLIENT AND THIS IS WHAT I LEARNT
One of my clients had set a goal in mind , to get a million followers in a defined period. And I told him that is the wrong place to begin. Why do we do anything , why do we exist , what is the purpose of it all , these are mans deepest questions . Business or career is not distinct from life , … Continue reading ASK THE QUESTION WHY
Digital Marketeers need to understand field vibrations , frequencies of their tribes . If you can tap into the frequency of your tribe you will build deep connections . Continue reading THE FIELD IN SOCIAL MEDIA
The future of Brand communication is Storytelling for good in the digital world , stories that inspire change , stories that connect with the heart , stories that are passed on . Continue reading BRAND + GOOD = CHANGE