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Zero investment, no fancy equipment, no team , no high end skills Smriti Dua has built a tribe of 109 k followers for her cause on Instagram. She does not ask , she does not beg , yet her tribe supports her for her cause. Continue reading CAUSE MARKETING- DON’T ASK FOR , TELL A TRUE STORY
Rather than taking a walk in a garden in the Metaverse it is time to remove our shoes and walk on real grass and feel the earth. Continue reading IN TIMES OF METAVERSE , TIME TO GET REAL
We don’t buy products we buy the stories behind the products and that is branding. Continue reading THE STORY OF TWO EYEGLASSES
Starbucks is a home between work and home , it’s not a place I go to have coffee, there are many places , I go to Starbucks because it is home. Continue reading WHY STARBUCKS IS MY FAVOURITE PLACE
The future of work is individuals following their passion and working for many companies. Continue reading THE FUTURE OF WORK
A few years back I had an AD agency represent my startup , they did some brilliant creative work , but when it came to digital their understanding was zero. This was an old school advertising agency that understood brand communication well but had not changed with the times. As a Brand and Digital Strategist I have been working with Digital marketing companies , they … Continue reading BRAND AND DIGITAL MARKETING THE GAP AS I SEE IT
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Want to grow your b to b business invest in building your brand. Continue reading SECRETS OF SUCCESSFUL B to B MARKETING
While in the midst of a worsening pandemic in India I am seeing the worst side and the best side of social media. In our school alumni group I found there is very strong polarisation for and against political points of views. This is true globally we saw the same recently in the US . We see different flavours of the same across the world. … Continue reading SOCIAL MEDIA PLATFORMS HAVE POLARISED/ UNITED OUR WORLD
The control has moved from the advertisers and sellers to consumers. Continue reading INTERRUPTION MARKETING IS DEAD !
We went to Facebook to check out on our friends and family. To share our life with friends and family. Do build deeper bonds. Or be part of like minded communities and support groups. It was light , fun global social gathering. When I go to my feed now I only see content and advertising . The Al engines have me mapped. Algorithms throw up … Continue reading FACEBOOK HAS LOST THE PLOT
50&Fab 