Tag: digital agency

marketing

HOW PUBLIC RELATIONS HAS CHANGED

The intermediary is no longer relevant to get your message out. What you need is a platform that has your target audiences. In PR terms stakeholders. In my early days as Head of Corporate Communications I would do media rounds. I had to build what was called Media Relations. ‘Reputation’ is one of the most critical assets for an organisation. Negative media coverage could damage … Continue reading HOW PUBLIC RELATIONS HAS CHANGED

Sanjay MudnaneyLeave a comment
Sticky post
marketing

WHEN EVERYONE IS SELLING , TELL A STORY

We get on any social media platform and we find it filled with Advertising. Everyone seems to be selling something. We are identified by various data points stored on us by the platform, maybe thousands , some even we may not be aware of. The trail we leave behind on the digital world is monitored. Algorithms try figure out what we are most likely to … Continue reading WHEN EVERYONE IS SELLING , TELL A STORY

Sanjay MudnaneyLeave a comment
marketing

HOW PR HAS CHANGED

Traditionally news and views covered by media influenced public opinion which was largely print followed by television . Today public opinions are formed on social media and the action is rapid . All stakeholders, clients , employees , shareholders , prospective clients , prospective employees, community are now spending a lot more time in the digital world. It is easy today for almost anyone to … Continue reading HOW PR HAS CHANGED

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Life

I LOST A CLIENT AND THIS IS WHAT I LEARNT

Recently one of my clients backed off just when I thought things were looking up , social media presence was up , engagement was high and now it looked the sales funnel would kick in as we identified the niche and the product offering. And yet the client backed off , why ? “Don’t have the funds and sales have not yet happened so I … Continue reading I LOST A CLIENT AND THIS IS WHAT I LEARNT

Sanjay MudnaneyLeave a comment