Our story begins at Starbucks where two storytellers met over a cup of coffee. and the journey of storytelling began . We saw gloom in our world, and we started telling stories of good , of real Heroes, their life , their struggle, their impact , their message, because we believe stories of good need to be told . http://www.YouTube.Com/heroesofindia As storytellers, we tell stories … Continue reading STORIES MEAN BUSINESS
I have been a Starbucks fan , hardly does a day go by that I have not visited a Starbucks caffe to have my favourite cup of coffee. I do not visit Starbucks to just for the coffee but I go there because there is something special about the space. I love the vibrant energy of Starbucks and my ‘me time’. Starbucks is my space … Continue reading STORYTELLING AT STARBUCKS
Organisation cultures are built around stories. When tribes gather they tell stories and some stories are passed down over generations. At Mastek an IT company I headed Corporate Communications there were many such stories. How the founders who studied together at IIM and went on to build an iconic global Indian IT company was a story . All the founders were first generation entrepreneurs made … Continue reading EMPLOYER BRANDING WITH STORYTELLING MY LESSONS AT MASTEK
50&Fab 