We were all hopeful that vaccines would help us end the pandemic. Till we saw what happened in India. The second wave has been devastating, people have died gasping for air. Hospitals are full, the medical infrastructure has collapsed. The subconscious impact of not being able to get a hospital bed and oxygen despite of having money and connections is going to remain. What we … Continue reading THE WORLD HAS CHANGED
It was this very question that got me to start Heroes of India YouTube channel. Global pandemic had been announced. The world was locked down. There was uncertainty, gloom. The storyteller in me wanted to change the narrative. With stories of hope , of real heroes. Those who did not walk away. Those who chose to make a real difference in our world. I wanted … Continue reading WHEN THERE IS GLOOM, CAN A STORY SPARK HOPE
Post pandemic average time people spend on their smartphones has gone up by 25%. 80% of the traffic in the digital world is video. Consumers have switched off from interruption advertising . They consume content. Visual content is what is consumed. A well told Story is consumed , touches the heart , entertains , educates is shared can go viral in the digital world. Brand … Continue reading THIS IS THE FUTURE OF MARKETING
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We get on any social media platform and we find it filled with Advertising. Everyone seems to be selling something. We are identified by various data points stored on us by the platform, maybe thousands , some even we may not be aware of. The trail we leave behind on the digital world is monitored. Algorithms try figure out what we are most likely to … Continue reading WHEN EVERYONE IS SELLING , TELL A STORY
Organisation cultures are built around stories,founders have stories, organisations have stories,employees have stories, clients have storiescommunities you work in have stories, there are stories around work you do , impact you make in the world. Tell your stories , because stories cut through communication clutter , stories touch hearts , stories are remembered and stories are passed on . Stories mean business. Organisations don’t buy … Continue reading EVERY ORGANISATION HAS MANY STORIES , TELL YOUR STORIES
Traditionally news and views covered by media influenced public opinion which was largely print followed by television . Today public opinions are formed on social media and the action is rapid . All stakeholders, clients , employees , shareholders , prospective clients , prospective employees, community are now spending a lot more time in the digital world. It is easy today for almost anyone to … Continue reading HOW PR HAS CHANGED
He slept in buses and trains and on platforms on his journey. One day he slept in the slum and the next day he was in a palatial house on 35th floor in Mumbai ! He says he drank water from the taps of 80 cities of India , lived on had street food and if he found the food was expensive he would just … Continue reading HE TRAVELLED 80 CITIES IN INDIA WITH JUST 220 $
The outcomes of Project Deep blue indicate that is possible to align Brand purpose with CSR . Continue reading BRAND AND SOCIAL RESPONSIBILITY
50&Fab 