Every business has a story. I met Renuka after my cycling today , she has a food truck that sells healthy detox juices. I asked her her story. Renuka had lost her job of 19 years during the pandemic. She was managing the CRM at a real estate company. The business vanished , “we were like white elephants for the company, I was fired after … Continue reading A SMALL BUSINESS STORY
The intermediary is no longer relevant to get your message out. What you need is a platform that has your target audiences. In PR terms stakeholders. In my early days as Head of Corporate Communications I would do media rounds. I had to build what was called Media Relations. ‘Reputation’ is one of the most critical assets for an organisation. Negative media coverage could damage … Continue reading HOW PUBLIC RELATIONS HAS CHANGED
Data and I have not been on the best of terms . I have been told I operate from my gut 🙂 I am anecdotal. Gandhi has been one of my marketing inspirations ! ( you will know why later in the post ) Heading sales teams I always leaned on gut feeling to turn around loss making businesses. I observe , almost like a … Continue reading HOW IS INTUITION RELEVANT IN MARKETING ?
Post pandemic average time people spend on their smartphones has gone up by 25%. 80% of the traffic in the digital world is video. Consumers have switched off from interruption advertising . They consume content. Visual content is what is consumed. A well told Story is consumed , touches the heart , entertains , educates is shared can go viral in the digital world. Brand … Continue reading THIS IS THE FUTURE OF MARKETING
We get on any social media platform and we find it filled with Advertising. Everyone seems to be selling something. We are identified by various data points stored on us by the platform, maybe thousands , some even we may not be aware of. The trail we leave behind on the digital world is monitored. Algorithms try figure out what we are most likely to … Continue reading WHEN EVERYONE IS SELLING , TELL A STORY
Nithya Shanti a close friend had organised a session with BSR Coach a highly successful YouTuber . As a marketeer I am always keen to learn and took up this opportunity. BSR started making YouTube videos because he was not confident and came from a vernacular medium school. This was his way of getting over that fear of speaking . He started with a goal … Continue reading HOW BSR COACH GOT 1 MILLION SUBSCRIBERS IN ONE YEAR
Our story begins at Starbucks where two storytellers met over a cup of coffee. and the journey of storytelling began . We saw gloom in our world, and we started telling stories of good , of real Heroes, their life , their struggle, their impact , their message, because we believe stories of good need to be told . http://www.YouTube.Com/heroesofindia As storytellers, we tell stories … Continue reading STORIES MEAN BUSINESS
Organisation cultures are built around stories. When tribes gather they tell stories and some stories are passed down over generations. At Mastek an IT company I headed Corporate Communications there were many such stories. How the founders who studied together at IIM and went on to build an iconic global Indian IT company was a story . All the founders were first generation entrepreneurs made … Continue reading EMPLOYER BRANDING WITH STORYTELLING MY LESSONS AT MASTEK
Subscribers vs Views what must one chase on YouTube? Let us understand this from the case study of Rachana Ranade who crossed one million subscribers I just one and half years without chasing subscribers. So what did she do right ? Continue reading OVER ONE MILLION SUBSCRIBERS IN ONE AND HALF YEARS ON YOUTUBE – AND SHE DID NOT CHASE SUBSCRIBERS!
One of my prospective clients said “I want to have a million followers on social media ” The internet , social media and the smart phone changed our world . Today anyone can own a personal media company and broadcast their message , there are no gatekeepers. Daily millions of messages are being broadcast from personal social media accounts, a few of them get followed … Continue reading I WANT MILLION FOLLOWERS