For the past seven years since I picked up cycling one of the things that I have enjoyed the most is witnessing the sights and sounds on my journey. I see the people , I see their faces , I see people walking their dogs , I see the shops open in the morning , I see the greenery around me , I see the … Continue reading SLOWDOWN
Look at any creator and you will see an abundance mindset . Creation never happens out of scarcity mindset. Yet what we learn from our childhood is largely driven by fear and scarcity. Only a few kids in a class rank top in a defined curriculum so we are taught to compete . What is missed is that each child is different, each has a … Continue reading ALL CREATION HAPPENS OUT OF ABUNDANCE MINDSET
Research has shown that majority of consumers will boycott a brand because its position on a social or political issue , and it is no longer ok for brands to sit on the side-lines when it comes to issues their customers care about. Brand safety and polarisation Brand safety has become a huge concern for advertisers in recent years, as social media has become a … Continue reading WHEN CONSUMERS BECOME ACTIVIST
50&Fab 