When I started on my entrepreneurial journey I wanted to pick up any kind of clients , the focus was growing the business. Over time I realised that this was sapping my energy and the clients either left or I had to let them go. This was a waste of my time and energy. And here are a few lessons I picked up. 1. Scarcity … Continue reading IS YOUR BUSINESS ALIGNED ? LESSONS I LEARNT ON MY ENTREPRENEURIAL JOURNEY.
While in the midst of a worsening pandemic in India I am seeing the worst side and the best side of social media. In our school alumni group I found there is very strong polarisation for and against political points of views. This is true globally we saw the same recently in the US . We see different flavours of the same across the world. … Continue reading SOCIAL MEDIA PLATFORMS HAVE POLARISED/ UNITED OUR WORLD
The cage is fictional, there is none , we create our imaginary cage .
The day I understood this I experienced freedom. Continue reading PUT YOUR EXCUSES ON HOLD
Data and I have not been on the best of terms . I have been told I operate from my gut 🙂 I am anecdotal. Gandhi has been one of my marketing inspirations ! ( you will know why later in the post ) Heading sales teams I always leaned on gut feeling to turn around loss making businesses. I observe , almost like a … Continue reading HOW IS INTUITION RELEVANT IN MARKETING ?
We are here for a finite time and one day nothing will matter. Dreams and worries will be buried , turned to ashes when it all ends. Just in a moment everything will be over. Finally it all ends , one day sometime in the future even our planet will vanish into a void. How can we make sense of anything. What is the point … Continue reading WE LIVE A STORY
What would you do if you lost your job tomorrow? You think that is not possible. Think again . Thousands lost their jobs suddenly overnight during the pandemic. No warning. One of my colleagues from the first company I worked at connected with me , he was looking for a job , he was desperate , months had passed with no income and bills needed … Continue reading WHAT IS PASSION PROJECT ?
I had the fear of flying, the fear would begin when I boarded a flight and if there was turbulence I would be in an internal mess . I have seen panic attacks after I saw a close relative pass away suddenly with a massive heart attack. After the incident, I would land up in ERs at night with breathlessness , I was told that … Continue reading HOW I GOT OVER MY FEARS
Nithya Shanti a close friend had organised a session with BSR Coach a highly successful YouTuber . As a marketeer I am always keen to learn and took up this opportunity. BSR started making YouTube videos because he was not confident and came from a vernacular medium school. This was his way of getting over that fear of speaking . He started with a goal … Continue reading HOW BSR COACH GOT 1 MILLION SUBSCRIBERS IN ONE YEAR
Our story begins at Starbucks where two storytellers met over a cup of coffee. and the journey of storytelling began . We saw gloom in our world, and we started telling stories of good , of real Heroes, their life , their struggle, their impact , their message, because we believe stories of good need to be told . http://www.YouTube.Com/heroesofindia As storytellers, we tell stories … Continue reading STORIES MEAN BUSINESS
A few years back while taking a morning walk in Pune city I saw a stray dog that had been hit by a car , he was in bad shape . I could not walk away . I believe that within every human being there is good and there is a deep natural instinct to care and help those that are weaker than us or … Continue reading WHY NONPROFITS NEED TO BECOME STORYTELLERS