INTERRUPTION MARKETING IS DEAD !
The control has moved from the advertisers and sellers to consumers. Continue reading INTERRUPTION MARKETING IS DEAD !
Tag: branding
HOW BEING VULNERABLE CAN MAKE A BRAND MORE POWERFUL
A brand is like a living person. It needs to be authentic to build trust. No person can constantly be winning. There will be days of struggle , days of failure. There are moments of truth. “Always good” is based on untruth. Trust cannot be built on “Untruth”. Can a brand be authentic and own up failure, say sorry ?. Can a Organisational or Person … Continue reading HOW BEING VULNERABLE CAN MAKE A BRAND MORE POWERFUL
A STORY MEANS BUSINESS
I took Shaktiman to Chennai and created chaos. Parle G sales was having a tough time in Chennai. We decided to take Shaktiman to Chennai. I had built the first pan India integrated marketing services company with presence in 124 markets. Parle products was our client. I knew the power of stories. I knew that Shaktiman (Mukesh Khanna) was a hero for children. As a … Continue reading A STORY MEANS BUSINESS
WHO IS THE HERO OF YOUR BRAND SYORY ?
I started my career in marketing as a product executive. AD Narula who was my first boss gave me the appointment letter and said “you are in charge , your neck is on the block”. And I was truly on my own. This was my first job. I had to design and market a computer education product for Chartered Accountants. Now I don’t have great … Continue reading WHO IS THE HERO OF YOUR BRAND SYORY ?
A STORY ON FABRIC
A denim jeans , how can it be any different from any other denim jeans. The fabric of any denim jeans could be from the same factory. And then one has a story and puts it on the fabric. I noticed this story on the inside pocket of my jeans. This is the story ‘Why’ I wear Levis. The story of Levis is the story … Continue reading A STORY ON FABRIC
A SMALL BUSINESS STORY
Every business has a story. I met Renuka after my cycling today , she has a food truck that sells healthy detox juices. I asked her her story. Renuka had lost her job of 19 years during the pandemic. She was managing the CRM at a real estate company. The business vanished , “we were like white elephants for the company, I was fired after … Continue reading A SMALL BUSINESS STORY
7 THINGS I LEARNT FROM GROWTH HACKING FOR A CLIENT
Yesterday my very first client I worked with after I got out from the Corporate world as a marketing strategist and coach hit 5x business. Yes it feels good even as the pressure now mounts to sustain the momentum. This is what I learnt from the experience 1. Passion – the client is completely passionate about what he does , he is not just there … Continue reading 7 THINGS I LEARNT FROM GROWTH HACKING FOR A CLIENT
PUT YOUR EXCUSES ON HOLD
The cage is fictional, there is none , we create our imaginary cage .
The day I understood this I experienced freedom. Continue reading PUT YOUR EXCUSES ON HOLD
Sticky post
WHEN EVERYONE IS SELLING , TELL A STORY
We get on any social media platform and we find it filled with Advertising. Everyone seems to be selling something. We are identified by various data points stored on us by the platform, maybe thousands , some even we may not be aware of. The trail we leave behind on the digital world is monitored. Algorithms try figure out what we are most likely to … Continue reading WHEN EVERYONE IS SELLING , TELL A STORY
DROP YOUR AGENDA TO FULFIL YOUR AGENDA!
I have been reflecting on the subject ‘What is the concept of business and why does all commerce exist ?”. If we look around most of the time of the human race in the world as we see today revolves around the idea of ‘Money’ . ‘Money’ is central to everything, things we can buy , things we can experience, status , power even health … Continue reading DROP YOUR AGENDA TO FULFIL YOUR AGENDA!
50&Fab 