As humans we are wired for stories because they help us to make meaning in a seaming meaningless world. In the business world we think that we need to get serious, because after all it is serious business. So we stop telling stories. Sit through any presentation and you will know what I am talking about, you get bored to death with data . At … Continue reading Different ways to tell Your Brand Story
Business leaders,Social sector leaders,Brands,What did I find common in them ? I have worked close with the finest business leaders , social sector leaders and brands for over 35 years. This is what I found common in them. TrustAuthenticity You can trust them to keep their word , every time. A brand makes a promise , keeps its promise , a leader has values , … Continue reading What is common in good brands ?
‘Why’ is the first question I ask every client I consult. “Why did you begin this venture?”. I have never got an answer that says ‘profits’ or ‘to make money’. There is a deeper reason. I had one of my clients in the healthcare space who shared “Instead of being the Doctor who prescribes ‘correct medicine’, or who does ‘flawless surgery’, he chose to be … Continue reading Brand Storytelling : Every Founder has a story
I know of a animal shelter that cares for injured street dogs . Everyday it puts out a short one minute video story recorded on mobile phone on Instagram. Every video shared has a few thousand likes , it has over eighty five thousand followers. It gets all its funding requirements from this band of followers. Each of the followers is a animal lover and … Continue reading Brand Storytelling: Who is your Tribe ?
Every Brand is a story, every person is a brand . In the digital world we are the stories we tell. Continue reading The New Brand Storytelling Framework
A stranger , fellow cyclist smiles , I smile back , we don’t know each other , but there is a bond . We are part of the same tribe . Continue reading THE CYCLIST’S CREDO
We don’t buy products we buy the stories behind the products and that is branding. Continue reading THE STORY OF TWO EYEGLASSES
We have heard stories of how seeing the plight of a middle class Indian family struggling with children on a two wheeler moved Mr Ratan Tata to build a four wheeler that would be affordable and safe for every two wheeler owner. The story goes that the price would be around rupees one lakh , that is what we heard . That was cheaper than … Continue reading LESSONS FROM NANO FOR EVERY BUSINESS
Starbucks is a home between work and home , it’s not a place I go to have coffee, there are many places , I go to Starbucks because it is home. Continue reading WHY STARBUCKS IS MY FAVOURITE PLACE
Want to grow your b to b business invest in building your brand. Continue reading SECRETS OF SUCCESSFUL B to B MARKETING