As humans we are wired for stories because they help us to make meaning in a seaming meaningless world. In the business world we think that we need to get serious, because after all it is serious business. So we stop telling stories. Sit through any presentation and you will know what I am talking about, you get bored to death with data . At … Continue reading Different ways to tell Your Brand Story
I know of a animal shelter that cares for injured street dogs . Everyday it puts out a short one minute video story recorded on mobile phone on Instagram. Every video shared has a few thousand likes , it has over eighty five thousand followers. It gets all its funding requirements from this band of followers. Each of the followers is a animal lover and … Continue reading Brand Storytelling: Who is your Tribe ?
Every Brand is a story, every person is a brand . In the digital world we are the stories we tell. Continue reading The New Brand Storytelling Framework
Social Flutur will be the first experiment of creating a new way of working.
- Based on collaboration.
- Each individual bringing their best selves to work , contributing.
- Each individual experiencing collective abundance.
- A team based on ‘Trust’.
Do watch and follow this blog where I will keep sharing on a unique experiment on the way we work and live. I call this journey ‘Integrity Experiments’
A brand is like a living person. It needs to be authentic to build trust. No person can constantly be winning. There will be days of struggle , days of failure. There are moments of truth. “Always good” is based on untruth. Trust cannot be built on “Untruth”. Can a brand be authentic and own up failure, say sorry ?. Can a Organisational or Person … Continue reading HOW BEING VULNERABLE CAN MAKE A BRAND MORE POWERFUL
I started my career in marketing as a product executive. AD Narula who was my first boss gave me the appointment letter and said “you are in charge , your neck is on the block”. And I was truly on my own. This was my first job. I had to design and market a computer education product for Chartered Accountants. Now I don’t have great … Continue reading WHO IS THE HERO OF YOUR BRAND SYORY ?
I have been a Starbucks fan , hardly does a day go by that I have not visited a Starbucks caffe to have my favourite cup of coffee. I do not visit Starbucks to just for the coffee but I go there because there is something special about the space. I love the vibrant energy of Starbucks and my ‘me time’. Starbucks is my space … Continue reading STORYTELLING AT STARBUCKS
The future of Brand communication is Storytelling for good in the digital world , stories that inspire change , stories that connect with the heart , stories that are passed on . Continue reading BRAND + GOOD = CHANGE