A denim jeans , how can it be any different from any other denim jeans. The fabric of any denim jeans could be from the same factory. And then one has a story and puts it on the fabric. I noticed this story on the inside pocket of my jeans. This is the story ‘Why’ I wear Levis. The story of Levis is the story … Continue reading A STORY ON FABRIC
Every business has a story. I met Renuka after my cycling today , she has a food truck that sells healthy detox juices. I asked her her story. Renuka had lost her job of 19 years during the pandemic. She was managing the CRM at a real estate company. The business vanished , “we were like white elephants for the company, I was fired after … Continue reading A SMALL BUSINESS STORY
Organisation cultures are built around stories. When tribes gather they tell stories and some stories are passed down over generations. At Mastek an IT company I headed Corporate Communications there were many such stories. How the founders who studied together at IIM and went on to build an iconic global Indian IT company was a story . All the founders were first generation entrepreneurs made … Continue reading EMPLOYER BRANDING WITH STORYTELLING MY LESSONS AT MASTEK
The future of Brand communication is Storytelling for good in the digital world , stories that inspire change , stories that connect with the heart , stories that are passed on . Continue reading BRAND + GOOD = CHANGE
50&Fab 