As humans we are wired for stories because they help us to make meaning in a seaming meaningless world. In the business world we think that we need to get serious, because after all it is serious business. So we stop telling stories. Sit through any presentation and you will know what I am talking about, you get bored to death with data . At … Continue reading Different ways to tell Your Brand Story
Business leaders,Social sector leaders,Brands,What did I find common in them ? I have worked close with the finest business leaders , social sector leaders and brands for over 35 years. This is what I found common in them. TrustAuthenticity You can trust them to keep their word , every time. A brand makes a promise , keeps its promise , a leader has values , … Continue reading What is common in good brands ?
‘Why’ is the first question I ask every client I consult. “Why did you begin this venture?”. I have never got an answer that says ‘profits’ or ‘to make money’. There is a deeper reason. I had one of my clients in the healthcare space who shared “Instead of being the Doctor who prescribes ‘correct medicine’, or who does ‘flawless surgery’, he chose to be … Continue reading Brand Storytelling : Every Founder has a story
Every Brand is a story, every person is a brand . In the digital world we are the stories we tell. Continue reading The New Brand Storytelling Framework
We have heard stories of how seeing the plight of a middle class Indian family struggling with children on a two wheeler moved Mr Ratan Tata to build a four wheeler that would be affordable and safe for every two wheeler owner. The story goes that the price would be around rupees one lakh , that is what we heard . That was cheaper than … Continue reading LESSONS FROM NANO FOR EVERY BUSINESS
Want to grow your b to b business invest in building your brand. Continue reading SECRETS OF SUCCESSFUL B to B MARKETING
Whether you are a founder of a business or you are in a job or a freelancer you are a person brand. You can choose to be a part of the crowd and become a commodity brand. Being a commodity will make you replaceable with something or someone cheaper. Being a Commodity is a survival game. You can choose to be a brand that stands … Continue reading HOW TO BUILD YOUR PERSONAL BRAND IN 8 STEPS
There is mystery about life and death , that is how we become storytellers. That we will just vanish one day without a trace seems inexplicable. From where do we come and where do we go are questions asked since the beginning of time. There are no answers , it all seems meaningless, after all nothing matters, and to make sense of our existence we … Continue reading WHY DO WE TELL STORIES?
I have been grappling with the insight , it is difficult, maybe impossible to change world views. I see this in conversations now in school alumni groups and families. There are two polarising views. Each sees theirs as being the truth. Each is trying to change and challenge the other view. Only it does not change , there is conflict. I have seen friends leave … Continue reading YOU CANNOT CHANGE WORLD VIEWS , CHANGE YOUR STORY
I started my career in marketing as a product executive. AD Narula who was my first boss gave me the appointment letter and said “you are in charge , your neck is on the block”. And I was truly on my own. This was my first job. I had to design and market a computer education product for Chartered Accountants. Now I don’t have great … Continue reading WHO IS THE HERO OF YOUR BRAND SYORY ?