A brand is like a living person. It needs to be authentic to build trust. No person can constantly be winning. There will be days of struggle , days of failure. There are moments of truth. “Always good” is based on untruth. Trust cannot be built on “Untruth”. Can a brand be authentic and own up failure, say sorry ?. Can a Organisational or Person … Continue reading HOW BEING VULNERABLE CAN MAKE A BRAND MORE POWERFUL
We went to Facebook to check out on our friends and family. To share our life with friends and family. Do build deeper bonds. Or be part of like minded communities and support groups. It was light , fun global social gathering. When I go to my feed now I only see content and advertising . The Al engines have me mapped. Algorithms throw up … Continue reading FACEBOOK HAS LOST THE PLOT
I have been grappling with the insight , it is difficult, maybe impossible to change world views. I see this in conversations now in school alumni groups and families. There are two polarising views. Each sees theirs as being the truth. Each is trying to change and challenge the other view. Only it does not change , there is conflict. I have seen friends leave … Continue reading YOU CANNOT CHANGE WORLD VIEWS , CHANGE YOUR STORY
I started my career in marketing as a product executive. AD Narula who was my first boss gave me the appointment letter and said “you are in charge , your neck is on the block”. And I was truly on my own. This was my first job. I had to design and market a computer education product for Chartered Accountants. Now I don’t have great … Continue reading WHO IS THE HERO OF YOUR BRAND SYORY ?
A denim jeans , how can it be any different from any other denim jeans. The fabric of any denim jeans could be from the same factory. And then one has a story and puts it on the fabric. I noticed this story on the inside pocket of my jeans. This is the story ‘Why’ I wear Levis. The story of Levis is the story … Continue reading A STORY ON FABRIC
Every business has a story. I met Renuka after my cycling today , she has a food truck that sells healthy detox juices. I asked her her story. Renuka had lost her job of 19 years during the pandemic. She was managing the CRM at a real estate company. The business vanished , “we were like white elephants for the company, I was fired after … Continue reading A SMALL BUSINESS STORY
Yesterday my very first client I worked with after I got out from the Corporate world as a marketing strategist and coach hit 5x business. Yes it feels good even as the pressure now mounts to sustain the momentum. This is what I learnt from the experience 1. Passion – the client is completely passionate about what he does , he is not just there … Continue reading 7 THINGS I LEARNT FROM GROWTH HACKING FOR A CLIENT
When consumers started consuming Entertainment, Brands switched to becoming Entertainment, Storytelling. Continue reading HOW MARKETING CHANGED
The intermediary is no longer relevant to get your message out. What you need is a platform that has your target audiences. In PR terms stakeholders. In my early days as Head of Corporate Communications I would do media rounds. I had to build what was called Media Relations. ‘Reputation’ is one of the most critical assets for an organisation. Negative media coverage could damage … Continue reading HOW PUBLIC RELATIONS HAS CHANGED
Data and I have not been on the best of terms . I have been told I operate from my gut 🙂 I am anecdotal. Gandhi has been one of my marketing inspirations ! ( you will know why later in the post ) Heading sales teams I always leaned on gut feeling to turn around loss making businesses. I observe , almost like a … Continue reading HOW IS INTUITION RELEVANT IN MARKETING ?