A few years back I had an AD agency represent my startup , they did some brilliant creative work , but when it came to digital their understanding was zero. This was an old school advertising agency that understood brand communication well but had not changed with the times. As a Brand and Digital Strategist I have been working with Digital marketing companies , they … Continue reading BRAND AND DIGITAL MARKETING THE GAP AS I SEE IT
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Want to grow your b to b business invest in building your brand. Continue reading SECRETS OF SUCCESSFUL B to B MARKETING
Look at any creator and you will see an abundance mindset . Creation never happens out of scarcity mindset. Yet what we learn from our childhood is largely driven by fear and scarcity. Only a few kids in a class rank top in a defined curriculum so we are taught to compete . What is missed is that each child is different, each has a … Continue reading ALL CREATION HAPPENS OUT OF ABUNDANCE MINDSET
Social Flutur will be the first experiment of creating a new way of working.
Do watch and follow this blog where I will keep sharing on a unique experiment on the way we work and live. I call this journey ‘Integrity Experiments’
Continue reading POWER OF INTEGRITY EXPERIMENTS – FUTURE OF WORK AND LIFE
When I started on my entrepreneurial journey I wanted to pick up any kind of clients , the focus was growing the business. Over time I realised that this was sapping my energy and the clients either left or I had to let them go. This was a waste of my time and energy. And here are a few lessons I picked up. 1. Scarcity … Continue reading IS YOUR BUSINESS ALIGNED ? LESSONS I LEARNT ON MY ENTREPRENEURIAL JOURNEY.
Research has shown that majority of consumers will boycott a brand because its position on a social or political issue , and it is no longer ok for brands to sit on the side-lines when it comes to issues their customers care about. Brand safety and polarisation Brand safety has become a huge concern for advertisers in recent years, as social media has become a … Continue reading WHEN CONSUMERS BECOME ACTIVIST
This I think will be the most important keywords for life going ahead . Because 2020 taught is life is uncertain. Not that we did not know this earlier but now the message had hit us as ‘Urgent’. When the pandemic swept the world we were face to face with our vulnerability. The world could be locked down by a tiny virus. In India I … Continue reading IMMUNITY + SPIRITUALITY
While in the midst of a worsening pandemic in India I am seeing the worst side and the best side of social media. In our school alumni group I found there is very strong polarisation for and against political points of views. This is true globally we saw the same recently in the US . We see different flavours of the same across the world. … Continue reading SOCIAL MEDIA PLATFORMS HAVE POLARISED/ UNITED OUR WORLD
We were all hopeful that vaccines would help us end the pandemic. Till we saw what happened in India. The second wave has been devastating, people have died gasping for air. Hospitals are full, the medical infrastructure has collapsed. The subconscious impact of not being able to get a hospital bed and oxygen despite of having money and connections is going to remain. What we … Continue reading THE WORLD HAS CHANGED
Whether you are a founder of a business or you are in a job or a freelancer you are a person brand. You can choose to be a part of the crowd and become a commodity brand. Being a commodity will make you replaceable with something or someone cheaper. Being a Commodity is a survival game. You can choose to be a brand that stands … Continue reading HOW TO BUILD YOUR PERSONAL BRAND IN 8 STEPS
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