Brand Storytelling for Nonprofits

It is a mistaken belief the Nonprofit storytelling is all about poverty porn or making people feel bad about the situation of the beneficiaries . You splash pictures of poverty to tell your story. This puts off people and they shut out to such communication. For example to feed people in Ukraine impacted by war you can put pictures of pain or you can tell … Continue reading Brand Storytelling for Nonprofits

Making of a good Brand Story

When we think of stories we think of children and fairy tales with happy endings . But in the business world stories are serious business. They help you build your brand tribes and create an emotional hook for your customers. What makes a good brand story? What is the key difference between a fairy tale and a business story? It is authenticity . The business … Continue reading Making of a good Brand Story

Brand Storytelling: Who is your Tribe ?

I know of a animal shelter that cares for injured street dogs . Everyday it puts out a short one minute video story recorded on mobile phone on Instagram. Every video shared has a few thousand likes , it has over eighty five thousand followers. It gets all its funding requirements from this band of followers. Each of the followers is a animal lover and … Continue reading Brand Storytelling: Who is your Tribe ?


One man Hitler began the World War II , one man Putin has begun the war in Ukraine that threatens to destabilise the world again.

Both wars were begun by leaders who had seen and wanted to avenge and correct the historical defeat and humiliation of their respective countries.

Both of them carried a distorted reality of being a victim.

How this war will unfold we do know as yet but one thing is different from World War II. We now live in a connected world. Continue reading WAR IN 2022 IS DIFFERENT – IT IS SEEN LIVE


Mental wellness is and will be the biggest challenge we will face going ahead . This is a bigger pandemic not spoken about as it is not measurable and not even reported by many. There are not enough trained specialist to deal with the scale of the global problem. How are we going to deal with this challenge? Continue reading THE RISE OF MENTAL WELLNESS CHALLENGE GLOBALLY