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I LOST 15 KGs , THAT IS NOT THE STORY

Last year January I was hit by a challenge in life . I was on a roll , record business revenues ,then,out of the blue life threw a curve ball . Life has a way of breaking your ego , when you think you are invincible. Suddenly life froze ,and it all seemed meaningless . To add a key client ,who I had helped scale … Continue reading I LOST 15 KGs , THAT IS NOT THE STORY

Brand Stories from the streets

Sugarcane is passed through the crusher only once ( for 35 seconds) ,Sugarcanes are washed with water and coir rope ,sugarcane crusher and vessels are made of steel ,the juice is untouched with hand through the entire process,they serve natural sugarcane juice . Since 1960. Sahu Shannalal Gupta is a sugarcane juice centre at Gateway of India ,my earliest memories are that of my father … Continue reading Brand Stories from the streets

Different ways to tell Your Brand Story

As humans we are wired for stories because they help us to make meaning in a seaming meaningless world. In the business world we think that we need to get serious, because after all it is serious business. So we stop telling stories. Sit through any presentation and you will know what I am talking about, you get bored to death with data . At … Continue reading Different ways to tell Your Brand Story

Brand Storytelling : Every Founder has a story

‘Why’ is the first question I ask every client I consult. “Why did you begin this venture?”. I have never got an answer that says ‘profits’ or ‘to make money’. There is a deeper reason. I had one of my clients in the healthcare space who shared “Instead of being the Doctor who prescribes ‘correct medicine’, or who does ‘flawless surgery’, he chose to be … Continue reading Brand Storytelling : Every Founder has a story

Brand Storytelling for Nonprofits

It is a mistaken belief the Nonprofit storytelling is all about poverty porn or making people feel bad about the situation of the beneficiaries . You splash pictures of poverty to tell your story. This puts off people and they shut out to such communication. For example to feed people in Ukraine impacted by war you can put pictures of pain or you can tell … Continue reading Brand Storytelling for Nonprofits