This I think will be the most important keywords for life going ahead .

Because 2020 taught is life is uncertain. Not that we did not know this earlier but now the message had hit us as ‘Urgent’.

When the pandemic swept the world we were face to face with our vulnerability. The world could be locked down by a tiny virus.

In India I am seeing terrifying moments unfold , we did pretty ok with the first wave , we felt as Indians we were special. Until the second deadly wave of COVID 19 hit us.

Hospitals are overwhelmed, medical infrastructure cracked , people are dying because of lack of oxygen and even money cannot get you the hospital bed you need.

Vaccines will come but it now seems certain that so will the waves , each different from the other.

So while vaccines do their work we as individuals to survive , to live , we will need to turn to twin things that are in our hands , take care of mind and body.

Spirituality and faith are strong antidotes to uncertainty, not religion but spirituality. As we see waves of lockdowns and opening up , living Iman uncertain future more and more will turn to spirituality.

While doing all the prudent things like taking vaccines and following COVID appropriate behaviour there will be greater focus on preventive health and building immunity.

Exercise, Diet , Yoga , Meditation will be the keywords to build self immunity. This is an area beyond the regular medical approach to treat symptoms.

Marketing will see the two most important words Immunity and Spirituality and businesses around these flourish in the times ahead.