We went to Facebook to check out on our friends and family.

To share our life with friends and family.

Do build deeper bonds.

Or be part of like minded communities and support groups.

It was light , fun global social gathering.

When I go to my feed now I only see content and advertising .

The Al engines have me mapped.

Algorithms throw up content and advertising to keep me hooked.

I see more of the same .

I noticed I hardly see my friends and family posts.

I hardly see my group posts showing up.

Something is wrong.

In the commercial run , Facebook has lost the plot .

The original purpose has vanished.

It’s become huge distraction of content pulling me in .

Whatever happened to the idea of building a social community.

While I do understand the need for monetisation.

Nothing comes for free.

Yet the amount of content and advertising on my feed puts me off.

I only am there now to observe as a marketeer.

No wonder people have switched off from Facebook to other social platforms.

But this game is getting on every social platform slowly.

There is an opportunity to disrupt.

But who can do that.

The platforms have become big , very big and powerful.

Anything that is pure is bought over.

The disruption I see will begin with consumers.

As they find the platforms less and less Tele, they will switch off.

Something new is bound to emerge .

Sanjay Mudnaney