I started my career in marketing as a product executive.

AD Narula who was my first boss gave me the appointment letter and said “you are in charge , your neck is on the block”.

And I was truly on my own.

This was my first job.

I had to design and market a computer education product for Chartered Accountants.

Now I don’t have great liking for accounts and here I had to create and sell a product to Chartered accounts.

I did one thing I was good at , listen with ‘empathy’.

I met CAs and asked them their pain.

Accounting was rapidly getting computerised , they were afraid of losing business if they were not ready.

I designed a product to solve their problem and then very clearly communicated the message.

The product was a hit , it surpassed the certified Autodesk course in revenues.

Very early in my career I understood, it is not the organisation or brand that is the hero of the story.

The hero of the story is the customer , always.

This is one big mistake organisations make they focus within, on themselves.

They focus on adding features to make the product better.

You get paid to solve a problem, whether you are in a job or in business.

Who is the hero of your story and what is the problem you are solving in the world?

#marketing #branding