Every business has a story.
I met Renuka after my cycling today , she has a food truck that sells healthy detox juices.
I asked her her story.
Renuka had lost her job of 19 years during the pandemic.
She was managing the CRM at a real estate company.
The business vanished , “we were like white elephants for the company, I was fired after 19 years.” she said.
I did not find any regret in her voice.
Renuka has a charming smile and is a happy person.
I proved her further, why healthy juices .
She said her parents suffer from Parkinson’s and diabetes.
She learnt the benefits of healthy juice detox from her grandmother.
One thing has changed for her after she started the business, she now gets up early at 4 am to make the juices.
“ I was never a early person but all that changed after the job loss” she says.
He food truck is called ‘Naividyam’ which means ‘offering to God’.
She is not just in the business of making juices for her her work of healthy juices is an offering to God.
I made a small video on her story from my mobile phone and shared it on my social media.
There are stories and and stories .
We forget to tap into the power of story to build human connections.
When a brand story integrates with that of the customer magic happens.
Renuka can be just running a food truck selling healthy juices , but she has a story.
The story of her struggle , the story of her food truck , the story around her healthy juices , then the stories around her customer.
We forget to tap into the power of storytelling in business.
Renuka is inspiring, I like her spirit to fight back.
She has no regrets but a lot of hope.
That is the story of every business owner. The story of hope despite the challenges.
Tell your story
Sanjay Mudnaney
#brandstory
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