Post pandemic average time people spend on their smartphones has gone up by 25%.
80% of the traffic in the digital world is video.
Consumers have switched off from interruption advertising .
They consume content.
Visual content is what is consumed.
A well told Story is consumed , touches the heart , entertains , educates is shared can go viral in the digital world.
Brand Storytelling is engaging your consumers , pulling them into the story with visual storytelling.
The Brand is not the story.
The Brand is part of the story.
Think of it as intelligent product placement in a film.
Consumers are more conscious of Brands they consume.
They connect with Brands that care about their environment, communities and people.
Brands that tell stories of good build a positive brand perception.
The future of marketing is Brand Storytelling.
The future of Brand Storytelling is Digital , Visual , Local language visual storytelling .
Brands that tell stories of good, connect with the heart.
The Brand and Social Responsibility departments in an organisations are different , managed by different teams.
Having worked both as head of marketing and head of social responsibility in a global IT company I see a great possibility to build a bridge.
I see a great opportunity for coming together of Brands and Good to make a positive impact in our world.
Visual Brand Storytelling will connect Brands and Good.
Stories of good are watched , remembered and they are shared.
Because we all want to share HOPE .
In a world filled with gloom consumers seek Brands with empathy.
The future of marketing is GOOD.
Founder http://www.CrowTales.in a Brand Storytelling Company
Founder Heroes of India http://www.YouTube.com/heroesofindia