A few years back while taking a morning walk in Pune city I saw a stray dog that had been hit by a car , he was in bad shape .
I could not walk away . I believe that within every human being there is good and there is a deep natural instinct to care and help those that are weaker than us or in pain.
This instinct is buried under our experiences of the material world and going beyond self does not look like a natural behaviour , it is not like the world of transactions we are used to , there is nothing to get in return.
I got my car , picked up that street dog and I drove around a few hours on a Sunday morning to find a animal shelter that would treat injured animals . I did not have to do that , I could have walked away, but I could not.
What I saw moved me to act , I saw pain , I saw innocence of life and I saw the helplessness. I was pulled in and now emotionally invested . I could not walk away.
And this is what every good story does , it pulls you in and gets you emotionally invested.
This is what movies do they take you into the fictional world of the characters , you laugh with them , you cry with them , you feel the struggle of the hero you are with him in the fight with the evil and you are emotionally invested in his victory over evil.
For nonprofits the way to the purse is through the heart and the way to the heart is through a well told story.
The digital world adds a dimension of reach and helps nonprofits spread the stories of good far and wide , stories get your volunteers and donors to get emotionally invested , feel the pain of the beneficiaries , join their struggles and rejoice in their success .
It is this very reason I started Heroes of India project , as a storyteller I wanted to tell stories of good because I know the power of a story to touch a lives , create change in our world and build movements. ( http://www.YouTube.Com/heroesofindia)
Every movement in human history started with a story and every change had a story to begin with . While we all are seeing the negative side of social media to cause distrust and spread fake news this very platform can be used to spread hope and good in our world.
The world needs stories of good and nonprofits need to become storytellers .