Organisation cultures are built around stories,
founders have stories,
organisations have stories,
employees have stories,
clients have stories
communities you work in have stories,
there are stories around work you do , impact you make in the world.
Tell your stories , because stories cut through communication clutter , stories touch hearts , stories are remembered and stories are passed on .
Stories mean business.
Organisations don’t buy , people buy and people buy stories they connect with .
Leaders tell stories, stories that inspire change , start a movement.
In the digital world, you control the stories you tell , no intermediaries ,no barriers ,you can reach your stories without filters to your tribes across the world .
You can build , engage and convert your tribes with stories you tell .
In a world that has just witnessed a once in a century event of the pandemic. There is a nervous uncertainty. Brands have a role to play in healing , comforting and being responsible.
It is time for organisations and brands to tell stories of a better future, for the people , for the community, for our planet.
Let us tell stories of hope , stories of love , stories of compassion, stories that inspire change , stories that make a difference.
Sanjay Mudnaney
Storyteller , #passionproject
Founder , Crow Tales , Heroes of India