As a child I was fascinated with stories, I would read books , we had plenty of them at home and I would get lost in the world of stories.
I remember once when I was sick my father got me a full series of Amar Chitra Katha comics and I had my best time. He would encourage me to read books. We had all kinds of books at home , mythology, history, fiction, full set of encyclopaedia and my best time spent was getting lost in stories.
I was fascinated by history, I would live the lives of the characters in my imagination, I could feel being there travelling back in time . I was a topper in my school and later in the board in history.
I carried forward my love for stories in my profession as a marketeer . Now I was telling stories for brands .
From ‘here’ to ‘there’ is the most powerful story humans have ever told . From the place we are to where we wish to be is a trait that propelled us to explore the planets and our universe and even put man on the moon.
Every person I can see around has a story, and that story has a dream , a dream for a better future for self , family , community . Despite of wherever we are , whatever maybe our challenges we all hold a dreams within our hearts till we die. The day we stop dreaming we die.
As children we are all dreamers but when we grow up we forget to dream , as a marketeer and storyteller I help people to dream again. I have never sold anything , I have helped people dream again.
I have been telling stories, stories of the future, stories of change , stories of experiences, stories of making a difference, stories of heroes, stories of cultures of the organisations I worked at , stories of brands , stories of people behind the brands . I am a storyteller .
I was also fortunate that as co founder of Mastek Foundation I got to meet and stay with some of the most amazing people in India who were making a difference in our communities and I told their stories to inspire change . This then was later to be a foundation for Heroes of India project where I would tell stories of good through short documentary films.
As the world moved digital , I started telling stories in the digital world, stories that got people to act , raise funds for causes , stories that touched hearts , stories that inspired generations of employees in organisations , stories that built brand trust and consumers to take action.
I even wrote and published a fiction story book ‘Story Tellers Secret’ which is based on my personal life experiences. ( the book is available on Amazon)
Let me tell you the story of Crow Tales http://www.CrowTales.in . It all began over a cup of coffee at Starbucks . That is where I first met the co-founder of Crow Tales Reshma Sharma. We were both storytellers with similar interests .
Both of us had similar backgrounds in marketing , HR and CSR communications , PR , agency and most importantly we understood storytelling in the digital world. I also carried the experience of co founding a startup , so the startup bug was always there.
As storytellers we just wanted to tell good stories and stories of good in the digital world through visual storytelling.
I know this is the future of marketing as consumers ignore interruption marketing and take charge of the content they consume , they consume content that entertains , educates , informs adds value to their lives and touches their hearts .
Authentic stories build brand trust and that is the most important equity for any brand.
I also see the need for organisations , brands , causes to get more compassionate and tell human stories, real stories of their people , their values , their culture, their contribution to the community , their impact.
Brands need to be good , do good and also be seen to do good. Profit with purpose is not just a buzz word it is a way of doing business.
This is the intersection of three areas where I have spent my life , marketing , storytelling and corporate social responsibility. It is what I am passionate about and I see as blessed work. It is work that can make a difference in our world. It is work that can get consumers to connect with meaningful brand stories that cut through the communication clutter.
What started as a childhood hobby of reading stories and getting lost in them is coming a full circle with Crow Tales a digital storytelling company.
I am living my passion , are you ?
Sanjay Mudnaney
Founder , Crow Tales
What is your story ? we can connect virtually over a cup of coffee and I strongly believe a lot can happen over a cup of coffee.
#passionproject
M – sanjay.mudnaney@brandstory101.in
M- 9821876559
50&Fab 