

How I lost 18 kgs in 6 months – My Typical Day
Lost 18 kgs in 6 months , in the process reversed my Type 2 Diabetes.This is how my typical day looks like . ✔️Morning ✔️Breakfast ✔️Lunch ✔️Evening Brocoli soup ✔️Dinner Same as lunch ✔️Intermittent fasting 16:8 ( I follow this 2 times a week ) mostly will skip breakfast. 12:12 ( most of the days ) 2-3 cups of black coffee in the day Avoid … Continue reading How I lost 18 kgs in 6 months – My Typical Day

I LOST 15 KGs , THAT IS NOT THE STORY
Last year January I was hit by a challenge in life . I was on a roll , record business revenues ,then,out of the blue life threw a curve ball . Life has a way of breaking your ego , when you think you are invincible. Suddenly life froze ,and it all seemed meaningless . To add a key client ,who I had helped scale … Continue reading I LOST 15 KGs , THAT IS NOT THE STORY

CAUSE MARKETING- DON’T ASK FOR , TELL A TRUE STORY
Zero investment, no fancy equipment, no team , no high end skills Smriti Dua has built a tribe of 109 k followers for her cause on Instagram. She does not ask , she does not beg , yet her tribe supports her for her cause. Continue reading CAUSE MARKETING- DON’T ASK FOR , TELL A TRUE STORY

RISE AND #SHINE
Every entrepreneur , every startup founder, every non profit leader faces this same challenge , voices that stop , voices that doubt , voices that say why it is not possible , voices that say what things can go wrong. Continue reading RISE AND #SHINE

SECRETS OF SUCCESSFUL B to B MARKETING
Want to grow your b to b business invest in building your brand. Continue reading SECRETS OF SUCCESSFUL B to B MARKETING

WHEN EVERYONE IS SELLING , TELL A STORY
We get on any social media platform and we find it filled with Advertising. Everyone seems to be selling something. We are identified by various data points stored on us by the platform, maybe thousands , some even we may not be aware of. The trail we leave behind on the digital world is monitored. Algorithms try figure out what we are most likely to … Continue reading WHEN EVERYONE IS SELLING , TELL A STORY

THE MOST POSITIVE PERSON I MET
He traveled the world, by the age 29 he had visited over 40 countries. His business was doing well , he was on top of the world , nothing could go wrong. Girish Gogia was living his life life . He loved adventure sport , just two days before the turn of the millennium, he was in Goa . He loved to dive into the … Continue reading THE MOST POSITIVE PERSON I MET

LIFE LESSONS FROM 92 YEAR OLD
I met a 92 year young gentleman at Starbucks. He takes a auto rickshaw to get to Starbucks and back to his home ,he is frail , walks with a stick ,but he always comes by himself ,and orders his cup of coffee. This time I got into a conversation with him ,as a storyteller,I love hearing stories. Mr Keki a Parsi gentleman shared pearls … Continue reading LIFE LESSONS FROM 92 YEAR OLD

NOTHING MATTERS
Life has a way of puncturing our ego , just when we think we are in control. we feel we are significant, Yet Our lives are fragile, uncertain ,and the truth is we are not in control. and We are insignificant in the scheme of things ,our lives counted in years is not even a blip in the existence. One moment here , next moment … Continue reading NOTHING MATTERS

Brand Stories from the streets
Sugarcane is passed through the crusher only once ( for 35 seconds) ,Sugarcanes are washed with water and coir rope ,sugarcane crusher and vessels are made of steel ,the juice is untouched with hand through the entire process,they serve natural sugarcane juice . Since 1960. Sahu Shannalal Gupta is a sugarcane juice centre at Gateway of India ,my earliest memories are that of my father … Continue reading Brand Stories from the streets

Different ways to tell Your Brand Story
As humans we are wired for stories because they help us to make meaning in a seaming meaningless world. In the business world we think that we need to get serious, because after all it is serious business. So we stop telling stories. Sit through any presentation and you will know what I am talking about, you get bored to death with data . At … Continue reading Different ways to tell Your Brand Story

Brand Storytelling for Nonprofits
It is a mistaken belief the Nonprofit storytelling is all about poverty porn or making people feel bad about the situation of the beneficiaries . You splash pictures of poverty to tell your story. This puts off people and they shut out to such communication. For example to feed people in Ukraine impacted by war you can put pictures of pain or you can tell … Continue reading Brand Storytelling for Nonprofits

Making of a good Brand Story
When we think of stories we think of children and fairy tales with happy endings . But in the business world stories are serious business. They help you build your brand tribes and create an emotional hook for your customers. What makes a good brand story? What is the key difference between a fairy tale and a business story? It is authenticity . The business … Continue reading Making of a good Brand Story

Brand Storytelling: Who is your Tribe ?
I know of a animal shelter that cares for injured street dogs . Everyday it puts out a short one minute video story recorded on mobile phone on Instagram. Every video shared has a few thousand likes , it has over eighty five thousand followers. It gets all its funding requirements from this band of followers. Each of the followers is a animal lover and … Continue reading Brand Storytelling: Who is your Tribe ?